This is the final of a four-part series called "Video Revolution." This series brings you up to speed on innovations in the video advertising industry. "Video Revolution" is sponsored by Innovid.
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Even though the vast majority of online ads are pre-rolls that come before short videos play, it is the ads embedded in long videos are where the money is. In fact, ads in online videos that are 20+ minutes long have significantly higher completion rate than ads in shorter videos.
Tech company FreeWheel's Video Monetization Report for Q3 2012 looked at 14 billion video views and 10.7 billion video ad views and outlines everything advertisers need to know.
Source: http://www.businessinsider.com/charts-more-watch-online-ads-in-long-videos-2012-12
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